Quartz shower value relative to plumbers Plumber is better off if installing Quartz shower. Often readers scan through the business case study without having a clear map in mind. How do we go to the biggest market at the lowest cost, while addressing the primary concern — awareness 2. Rawlins points out that targeting the customers directly with an ad campaign will cost about million to 4 million over two years and is very difficult for a company with net profit of about 17 million. Trade shops carry brands of all typestherefore, the market faces competition among different brands under one roof.
Company should also setup the feedback mechanism, so that any issue can be responded in this. It is known that plumbers proving to install sprinkler Quartz become our brand by saving in time that this represents them by what could attend more homes in less time and saving to the final consumer. The plumbers in turn are introduced by the property developers. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Quartz is a new product for Squalid, and once identifying the characteristics of their existing customers is important. We have also seen consumer has very less brand awareness , so it is a good opportunity to advertise in all possible medium about this new product, so that consumer will be aware of this product only. The results of the field test are very promising.
You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. Based on the information in the. Product Manager should be involved in marketing initiative, so that he will understand the customer issue more efficiently. According to Exhibit 7 Aqualisa Select Financial Statement, only 2. Instruction: Case study should follow the format below: I. Time line can provide the clue for the next step in organization's journey.
However, early sales of the Quartz were disappointing. This should be emphasized so as not to compete with the Gainsborough Value Electric Showers which constitute a significant part of sales. It is definitely a riskier approach, but is a calculated risk I. These in turn will have a trickle down effect on the plumbers a major Channel partner for Quartz , since they are forced to install what the customers want in the above cases. Also, it would compete directly with Gainsborough which is the cash-cow of Aqualisa Company.
The objective for this company is to sell more. Taking the essence of Quartz shower and put it in a more obtainable price point by removing the fancy quartz thermostatic control and replacing it with a standard temperature control knob that has now flashing lights or memory of previous settings. Besides they are very reliable, they do not break and do not need high maintenance. Most of the plumbers are conservative and historically hesitant to any electronic devices in showers. He is re-evaluating their existing strategy regarding the overall positioning of the product, distribution channels and effectively pricing and promoting Quartz.
There is a large margin on this product which will allow for warranty servicing. Four months after the initial launch of Quartz, Aqualisa has only managed to sell the product at a rate of 15 units a day. Because of this and also the reluctance of the plumbers to learn about the new product, Quartz has not been able to achieve its expected sales. With that said, why do you feel it is at all your place to try to force other people into your routine. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Lastly, showrooms only cater to the premium market and do not cater to a big slice of the pie in sales. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe.
Granted high performance and service. However, in terms of the thermostatic control, the new product Quartz features a push button control for temperature Herman, 2003, p. The two market leaders, Triton and Mira, have 30. Mixer Shower - Has two products one with pump one. Gravity-fed plumbing meant poor-to-low water pressure, about 3 to 4 liters per minute. The market is completely customer driven.
Promotion: Squalid enjoys a good reputation and brand name in the market. Was the product worth the investment? Moreover, the problem lies in the selling, distribution and marketing strategy of the company not in the product since, the product is wonderful and covering a huge market gap and by implementing a proper marketing and selling strategies, problems can be rectified. Showroom: Showrooms prefer to carry high end product line and brands with various showers and bath options offering the customers with an installation service by subcontracting. Recommendations The problem of the innovation is that the customers are not aware of the product as the promotions have been low. In fact , to sell the Quartz, they have to point out difficencies in our existing products. So how should Aqualisa convince and make these plumbers accept Quartz showers? In this way Aqualisa would get dedicated customers.
Aqualisa has three products in shower market segments. Principles and Practices of Marketing. Words: 1468 - Pages: 6. Mixer showers were the other solution. First, the cost of direct marketing would be very high and would eat up a significant portion of the net income of the company.